Alter Ego Italy Curego Curly Shampoo Size:950ml Firm hold and natural shine

Firm hold and natural shine

these quads are an easy retail option for salons

Spray on enhanced shine

while also being sulfate-free and vegan

controlled detailing or wet-look effects

Alter Ego Italy Curego Curly Shampoo Size:950ml Firm hold and natural shineGentle cleansing with curl supporting nourishment This professional shampoo is formulated to gently cleanse textured hair while preserving natural moisture, enhancing curl definition, and reducing frizz. Enriched with conditioning agents that support softness and elasticity, it prepares wavy to curly hair for styling and treatment without stripping essential hydration. Gently cleanses without over drying Enhances natural curl formation and definition