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New Startup Mindset : Ten Mindset Shifts to Build the Company of Your Dreams Subclass Code_0NE Get to know familiar creaturesIn New Startup Mindset, Sandra Shpilberg, founder and CEO of Seeker Health, introduces a new mindset for starting and building a successful company. Shpilberg shows that Silicon Valley's startup formula a few young male cofounders attempting to build a unicorn funded by venture capital is a broken system that puts excessive emphasis on hype and improbable outsized outcomes, disregards real results such as revenue and profit, and promotes limiting