JOICO Blonde Life Colour Enhance Violet Masque 150ml Best sellers this formula moisturizes strands without

this formula moisturizes strands without weighing them down

and amps up your pale strands by neutralising those trace minerals that lead to dullness and yellowing

leading to healthier

it’s the fave of millions of stylists

increasing its strength by 5 times after just one use*

JOICO Blonde Life Colour Enhance Violet Masque 150ml Best sellers this formula moisturizes strands withoutAchieve your ideal shade of blonde with Joico Blonde Life Colour Enhancing Masque Violet, a deeply nourishing, color depositing treatment designed to neutralize unwanted warmth and yellow tones. Infused with luxurious Monoi and Tamanu Oils, this masque hydrates, strengthens, and protects hair while enhancing your cool blonde tone. With color enhancement lasting up to three washes.