China CEO: Voices of Experience from 20 International Business Leaders Subclass_Marketing Research In The Power of Habit

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China CEO: Voices of Experience from 20 International Business Leaders Subclass_Marketing Research In The Power of HabitCHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first hand, front line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus