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Cambridge Marketing Handbook: Digital Vendor Code_OB033 Ive's work helped reverse Apple'sTo develop the skills needed for digital marketing planning, this book covers key topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing, social media, digital metrics and legislation, regulation and codes of practice. It shows marketing students and professionals how to: Appraise different planning approaches and marketing environmental