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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers Class_INFORMATION TECHNOLOGY booze and womenBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or